Senior Product Marketing Manager (Mobile)

TL;DR

Senior Product Marketing Manager (Mobile): Develop and execute data-driven mobile app marketing strategies to grow subscriptions, engagement, and retention with an accent on analytics, performance marketing, and ASO. Focus on building and optimizing marketing campaigns, running A/B tests, and shaping growth strategy for the US market.

Location: Remote (Global)

Company

hirify.global is a software company focused on multimedia and video editing products.

What you will do

• Develop and execute mobile app marketing strategies to increase subscriptions, engagement, and retention
• Analyze marketing metrics and optimize app performance using data insights
• Set up and use analytics tools like AppsFlyer, Firebase, and SKAdNetwork to evaluate ad campaigns
• Run A/B tests on pricing, creatives, and funnels to improve marketing performance
• Collaborate with acquisition, product, analytics, design, and content teams to deliver marketing initiatives
• Manage ASO to improve app visibility and conversion rates in app stores

Requirements

• Must have strong knowledge of iOS platform specifics for the US market
• Strong analytical skills and experience with analytics tools (AppsFlyer, Firebase, Google Analytics)
• Experience with SKAdNetwork and A/B testing including statistical analysis
• Experience managing paid advertising campaigns and ASO expertise
• Understanding of monetization metrics and UX/UI principles to improve retention

Nice to have

• Familiarity with mobile app pricing models
• Experience managing in-app subscriptions

Culture & Benefits

• Confirmed employment from day one
• Remote work from anywhere or office option
• Flexible work schedule
• Corporate events and team-building activities
• Personalized professional growth and development
• Mentorship from experienced professionals