Head of Demand Generation (AI)

Location: Dubai, United Arab Emirates; hybrid

Company

hirify.global is a fast-growing EdTech scale-up providing an AI-first authoring tool that helps organizations simplify knowledge sharing.

What you will do

• Own the end-to-end demand engine across paid acquisition, organic growth, website, SEO/GEO, content, and conversion.
• Translate growth targets into priorities, roadmaps, quarterly plans, and predictable marketing-sourced pipeline.
• Lead website structure, messaging, UX, landing pages, CRO, and collaboration with Product Marketing on positioning.
• Manage paid acquisition and allocate a €2M+ budget with a focus on pipeline, revenue impact, and attribution.
• Build revenue-focused content, intent-based content clusters, and digital design systems for enterprise buyers.
• Lead paid, content, web, and design teams while partnering with PMM, Revenue, Commercial, and Leadership stakeholders.

Requirements

• 5+ years of experience in B2B SaaS digital growth and 2+ years of team leadership.
• Proven pipeline growth experience and ownership of budgets exceeding €2M.
• Strong expertise in paid acquisition, CRO, SEO/GEO, analytics, and full-funnel optimization.
• Editorial judgment, digital design understanding, enterprise sales awareness, and commercial discipline.
• Hands-on experience with AI agents and agentic workflows, including LLM-based tools such as Claude; experience designing or shipping end-to-end marketing automation systems is preferred.
• Experience in SaaS companies with €20M–€100M ARR and international SaaS exposure.

Nice to have

• Experience designing or shipping systems that automate marketing processes end to end.
• Close collaboration experience with Product Marketing and Commercial teams.

Culture & Benefits

• Work in an AI-first company using advanced AI tools in products and internal workflows.
• Gain hands-on experience with AI agents and agentic workflows.
• Contribute to a high-impact EdTech product used by global organizations including Kellogg’s, T-Mobile, and Siemens.
• Operate in a fast-moving scale-up environment with a strong focus on measurable growth and revenue impact.