Head of Demand Generation

TL;DR

Head of Demand Generation: Owns the end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion, to drive qualified pipeline and strengthen authority. Focus on translating growth targets into clear priorities, leading budget allocation for €2M+, and optimizing for pipeline and revenue impact.

Location: Hybrid in Dubai

Company

hirify.global is a B2B SaaS company.

What you will do

• Own paid, organic, website, and conversion channels to deliver predictable marketing-sourced pipeline.
• Lead website structure, messaging, UX, landing pages, and CRO initiatives.
• Lead paid acquisition and manage a €2M+ budget aligned to revenue goals.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Own marketing-sourced pipeline targets and key revenue KPIs, building quarterly growth plans.

Requirements

• 5+ years in B2B SaaS digital growth, with 2+ years in team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid acquisition, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven mindset.

Nice to have

• Experience in 20M–100M ARR SaaS.
• International SaaS exposure.
• Close collaboration with PMM and Commercial teams.