Direct Response Copywriter (Health & Wellness)

TL;DR

Direct Response Copywriter (Health & Wellness): Creating persuasive and conversion-focused web copy for health and wellness products with an accent on long-form content (advertorials) and short-form copy (emails, landing pages). Focus on interpreting performance metrics, leveraging insights to improve writing, and developing new funnel angles to drive conversions.

Location: This role offers various options including 4 days onsite and 1 flexible remote day in Vilnius, or onsite, hybrid, or remote options depending on the role in Kaunas. Hubs are also available in Klaipėda and Riga. There is also the freedom to work 2 months from anywhere in the world.

Salary: Gross salary range is 2400-3300 EUR/month.

Company

hirify.global™ builds global brands, including Bioma, which offers probiotic supplements designed to support gut health and energy levels.

What you will do

• Create effective, persuasive, and conversion-focused web copy for health and wellness products, including long-form content (advertorials) and short-form copy (emails, landing pages, product descriptions).
• Write compelling copy that drives conversions, increases click-through rates, and boosts key metrics.
• Become a data-driven storyteller by interpreting performance metrics and leveraging insights to improve writing.
• Bring fresh, creative perspectives to highly discussed topics and stay informed about e-commerce and advertising trends.
• Collaborate with team members to refine core messages, target audiences, and visual concepts.
• Develop new funnel angles for existing products to continuously improve engagement and performance.

Requirements

• Excellent verbal and written skills in English (C1+).
• 2-3 years of experience in content writing.
• Background in content writing, journalism, communications, marketing, or consumer psychology.
• Strong commercial focus and ability to prioritize tasks.
• Impeccable eye for detail and a creative mindset.

Culture & Benefits

• Health insurance after probation, on-site physiotherapist, office gym, and fitness classes.
• 7 extra days off, plus 3 for weddings, hybrid work model, and freedom to work 2 months from anywhere globally.
• Pet-friendly office, fresh breakfasts, hot lunches, and fully stocked kitchens.
• Social clubs and events (rooftop and cellar events).
• €1100 yearly budget for personal or team growth through coaching, mentorship, training, conferences, and online courses.
• Opportunities to drive global impact across 30+ brands and a €1500 referral bonus for successful hires.