VP Product (Adtech, AI)

TL;DR

VP Product (Adtech, AI): Setting product strategy and leading AI transformation across three products at different lifecycle stages, with an accent on turning product insight into commercial advantage and bridging build-sell sides. Focus on hitting revenue targets, building strong product-engineering-GTM partnerships, and shipping AI capabilities that customers reference.

Location: Herzliya, Israel

Company

hirify.global is building a privacy-safe data collaboration suite for the advertising ecosystem, operating as a startup within a larger global company.

What you will do

• Set product strategy and manage resource trade-offs across three products at different lifecycle stages.
• Lead the AI transformation, evolving features into AI-powered products.
• Convert product insights into commercial advantages through effective packaging, pricing, and positioning.
• Bridge understanding and collaboration between engineering and go-to-market teams.
• Maintain close customer relationships to anticipate their needs.
• Build and develop a product team capable of operating autonomously.

Requirements

• VP or Senior Director in B2B SaaS with full ownership of strategy, roadmap, and team.
• Led a product team of 5+ members, including senior PMs and cross-functional ICs.
• Built products across zero-to-one, scaling, and mature lifecycle stages.
• Operated in resource-constrained, high-stakes environments.
• Strong technical fluency to engage deeply with engineers on architecture and trade-offs.
• Executive presence to effectively interact with customers, partners, and leadership.

Nice to have

• Background in data, privacy, adtech, martech, or B2B platforms.
• Familiarity with privacy-enhancing technologies (clean rooms, secure computation).
• Prior exposure to hirify.global as a customer, partner, or employee.

Culture & Benefits

• Operate as a startup with full P&L ownership for product, engineering, sales, and marketing.
• Work in a global company reflecting a diverse and multicultural world.
• Ensure equal opportunities and promote diverse talent.
• Value and encourage curiosity, diversity, and innovation.
• Opportunity to build and own three products at the center of a significant platform shift.
• Work with a General Manager who seeks a true partner.