Associate Growth Manager (Web)

TL;DR

Associate Growth Manager (Web): Managing and executing end-to-end user acquisition strategies for a web product with an accent on creative development, A/B testing, and campaign optimization. Focus on building relationships with external partners, managing marketing campaigns across various networks, and driving effective monetization strategies.

Location: Onsite in Istanbul

Company

hirify.global is a technology company building AI-powered mobile apps used by over 400 million people worldwide.

What you will do

• Claim 360 ownership of a web product's marketing and execute end-to-end user acquisition strategies.
• Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.
• Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks.
• Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.

Requirements

• 1+ years of performance marketing experience.
• Hands on experience on campaign management in Google Ads, Meta, TikTok, Linkedin, RTB etc.
• Good communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong analytical and problem-solving skills.
• Strong command of written and verbal English.
• Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer) is a plus

Nice to have

• Knowledge in user attribution and conversion tracking across diverse channels is a plus.
• Understanding of big data environment (preferably BigQuery) is a plus.
• Experience with Google Tag Manager is a plus.

Culture & Benefits

• Recognized as Turkey’s #1 LinkedIn Top Startup.
• Certified Great Place to Work across Europe and the tech industry.
• Designed to attract, grow, and empower top talent.