Social Media Marketing

TL;DR

Social Media Marketing: Growing the player community and managing social media presence for African-inspired mobile games with an accent on audience growth, engagement, and interactivity. Focus on developing social strategies across various platforms and creating engaging content to drive user-generated content and optimize growth.

Location: Hybrid

Salary: Negotiable (subject to experience)

Company

Maliyo is a Lagos-based game development studio that creates African-inspired games for mobile users with over 40 games in our portfolio.

What you will do

• Create and execute social media campaigns to grow the player community.
• Manage day-to-day activities across social platforms, including content creation and event planning.
• Foster relationships with content creators.
• Develop and lead social strategy, focusing on interactivity and user-generated content.
• Utilize analytics to track and optimize growth and engagement across social channels.
• Assist in the management of live events, both virtual and in-person.

Requirements

• A minimum of 1 year experience in digital media, social media, or content creation.
• In-depth knowledge of major social media platforms: Discord, Instagram, Facebook, Twitter, YouTube, and TikTok.
• Strong written and verbal communication skills.
• Experience in content creation (streams, videos, etc).
• Superb communication, collaboration, and analytical abilities.
• Must be able to handle multiple tasks simultaneously while adhering to deadlines in a fast-paced environment.

Nice to have

• Previous editorial, design, content, or social media experience in video games.
• Knowledge of video games, competitive gaming, and gaming culture.
• Being a gamer with beloved genres.
• Multi-lingual skills.