4 дня назад
Marketing Manager (FinTech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (FinTech): Planning, executing, and optimizing integrated marketing activities across the full customer journey with an accent on performance marketing, content creation, lifecycle campaigns, partnerships, and events. Focus on managing acquisition budgets, improving campaign performance through data, and coordinating marketing initiatives across product, compliance, legal, operations, and customer support.
Location: Abuja, Nigeria; hybrid workplace
Company
provides ethical, values-based financial solutions and is focused on expanding access to them.
What you will do
- Develop and execute integrated marketing plans aligned with commercial objectives, brand positioning, and customer needs.
- Manage the marketing calendar across campaigns, content, product launches, partnerships, events, and customer communications.
- Launch and optimize paid search and social media campaigns while managing budgets against acquisition cost, conversion, ROI, and other KPIs.
- Manage social media and create or coordinate posts, copy, graphics, short-form videos, articles, campaign materials, and customer communications.
- Develop lifecycle campaigns for onboarding, engagement, retention, and reactivation, including email and push notifications.
- Manage referral and loyalty initiatives, external partners, events, communications, reporting, and internal marketing approvals.
Requirements
- 4–7 years of broad marketing experience, preferably in fintech, financial services, technology, or another fast-growth environment.
- Hands-on experience across performance marketing, social media, content creation, email marketing, partnerships, events, and communications.
- Strong content creation and copywriting skills, including the ability to brief or create visual and video content.
- Experience managing paid media budgets, agencies, influencers, vendors, and external partners.
- Strong analytical, project-management, communication, and stakeholder-management skills, with the ability to manage multiple priorities independently in a hybrid environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Nice to have
- Experience in financial services marketing.
- Understanding of ethical and Shariah-compliant finance.
Culture & Benefits
- Hybrid working environment.
- Opportunity to work across the full marketing spectrum and customer journey.
- Collaboration with Country Management, Product, Compliance, Legal, Operations, Customer Support, and global Marketing teams.
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