Associate Manager (Marketing)

TL;DR

Associate Manager (Marketing): Managing and operating hirify.global Korea’s social media channels in cross-functional collaboration with the hirify.global Asia marketing team with an accent on expanding brand reach and ensuring global strategies resonate within the local market. Focus on daily operations for hirify.global Korea’s social channels, content creation, community engagement, and competitor analysis.

Location: Hybrid in Seoul, Korea

Company

hirify.global develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers.

What you will do

• Plan and manage hirify.global Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
• Take ownership of daily operations for hirify.global Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting.
• Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
• Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies.
• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Monitor discussions across gaming forums, social media, and other digital platforms.

Requirements

• 3 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing.
• Exposure in planning and executing Marketing and Communications strategies to meet company objectives.
• Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support.
• Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
• Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.).
• Proficiency in Korean and English (written and spoken).

Nice to have

• An experience in operating social media platforms appreciated.
• Social mavens and community leaders, a plus.