Seo Manager (E-commerce, AI)

TL;DR

SEO Manager (E-commerce, AI): Driving the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, with an accent on technical optimization, content, off-site, and complex international projects. Focus on in-depth data analysis, automation using scripting, and optimizing for Large Language Models (GEO and AEO).

Location: Hybrid in Milan, Italy. Flexibility for accommodation can be discussed.

Company

hirify.global is WPP’s global media collective, using creativity to build better futures and bringing together platforms, people, and partners for limitless growth opportunities.

What you will do

• Lead the development and implementation of strategic SEO initiatives based on data insights for large-scale national and international projects.
• Conduct in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting.
• Identify, implement, and automate SEO processes and workflows using scripting languages and advanced tools to enhance operational efficiency.
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining content structure and semantics.
• Ensure strategic integration of SEO with other digital marketing levers across multi-channel and multi-country contexts.
• Manage, mentor, and develop the SEO team, fostering professional growth and operational excellence, while coordinating project timelines and budgets.

Requirements

• Minimum 6-7 years of proven SEO experience, with at least 2-3 years in a management or leadership role overseeing teams/projects.
• In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms, with a strong focus on complex e-commerce and multi-country environments.
• Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights.
• Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.
• Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).
• Proven experience in scripting for SEO automation (e.g., Python, Google Apps Script), and in-depth knowledge of AI/Machine Learning applications, with the ability to optimize for LLM (GEO and AEO) and implementing Agentic AI.
• Strong leadership, team management, and mentoring skills, coupled with excellent organizational, problem-solving, and strategic thinking abilities.
• Exceptional written and verbal communication skills, with excellent proficiency in English.
• Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.

Nice to have

• A second language is a plus.

Culture & Benefits

• Hybrid work approach fostering creativity, collaboration, and connection.
• Opportunities to tap into global hirify.global & WPP networks for professional growth and learning.
• Access to a variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Commitment to fostering a culture of respect, belonging, and equal career opportunities.