Senior Performance Marketing Manager (HeyPolo)

TL;DR

Senior Performance Marketing Manager (HeyPolo): Taking full ownership of paid search and social strategy for a privacy-first smart location-sharing app with an accent on building and scaling campaigns across diverse platforms and formats. Focus on designing structured A/B tests, managing budgets to hit target CAC and ROAS goals, and translating data insights into product and growth strategy recommendations.

Location: Remote (Global) with hybrid options in Vilnius, Kaunas, or Warsaw.

Salary: 2600–4700 Eur/month (Lithuania) or 17200–20700 Pln/month (Poland).

Company

hirify.global is building HeyPolo, a privacy-first smart location-sharing app designed for families and friends to stay connected, safe, and in control without intrusive tracking.

What you will do

• Take full ownership of paid search and social strategy across both web and mobile platforms.
• Build and scale campaigns on Google, Meta, TikTok, YouTube, and new emerging channels.
• Launch and optimize diverse formats, including app installs, web conversions, and full-funnel flows.
• Design structured A/B tests to identify the best-performing messaging, creatives, and audiences.
• Manage budgets and forecasting to consistently hit target CAC and ROAS goals.
• Partner with design and product teams to build high-performing, end-to-end user funnels.

Requirements

• Proven success in performance marketing, with a track record of scaling paid search and social campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, and TikTok across both web and mobile.
• Expertise in A/B testing across ad creatives, messaging, and landing pages.
• Strong analytical skills to interpret data patterns and make fast, data-driven decisions.
• A "startup mindset" with the ability to build from scratch and handle rapid changes.
• A self-starter with excellent communication skills, capable of prioritizing high-impact work while collaborating smoothly.

Nice to have

• Experience with subscription products or SaaS business models.
• Familiarity with setting up and managing attribution and analytics tools.
• Strong creative instincts and knowledge of how to brief design teams for high-performing ads.

Culture & Benefits

• Growth and learning opportunities, including time dedicated to learning, conferences, and online platforms.
• Health and wellness benefits such as online workouts, a physical coach, gym access, and regular mental health checks.
• Tools of your choice for technical equipment.
• Community and celebrations with traditions like yearly workation, Friday get-togethers, and various team buildings.
• Commuting compensation for public transport costs, depending on circumstances.
• Work-life balance with the possibility of up to two remote days per week and a Work From Anywhere (WFA) policy.
• Premium hirify.global accounts for you, your family, and friends.