Midweight Designer - Shopper (AI)

TL;DR

Midweight Designer - Shopper (AI): Designing and adapting POSM and retail assets for FMCG brands with an accent on driving visibility and conversion at shelf and online. Focus on translating briefs and data into scalable toolkits, ensuring brand compliance, and leveraging generative AI for efficient execution.

Location: Kingston, UK, Hybrid

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology.

What you will do

• Design, adapt, and artwork POSM materials for retail environments to improve stand out and shopability.
• Apply best-in-class design practices for retailer assets that grab consumer attention.
• Develop and adapt master toolkits, templates, and localization guides for consistent multi-market rollout.
• Prepare and submit accurate, print-ready artwork with die lines, finishes, and color management to retailer portals.
• Collaborate and partner with brand and shopper teams to deliver cohesive omnichannel shopper campaigns.
• Present design rationales clearly illustrating creative decision-making that aligns with business and brand objectives.

Requirements

• A portfolio showing effective shopper marketing design for FMCG or similar, including POSM, commerce assets, dynamic/video, toolkits, and print-ready artwork.
• Hands-on experience with Adobe Creative Cloud (Illustrator, InDesign, Photoshop) and confidence in art working for print/digital and AI features.
• Proficiency in developing dynamic video assets for retail.
• Proven ability to interpret briefs, adapt assets, and knowledge of retailer guidelines, translating brand worlds into commercially effective shopper assets.
• Experience with pre-press and production, including cutter guides, substrates, finishes, and color, and working with producers or printers.
• Professional proficiency in English.

Nice to have

• Ice Cream or Food experience, commerce optimisation, and awareness of sustainable POSM material.

Culture & Benefits

• Be ambitious to succeed and imaginative to push boundaries.
• Be inspirational to do groundbreaking work.
• Actively pro-inclusive and anti-racist across the community, clients, and creations.
• Commitment to ambitious environmental goals and sustainability with science-based emissions reduction targets.
• Opportunity to leverage AI technology to enhance efficiency and creativity.
• Work in a team-oriented environment, encouraging continuous learning and listening.