Digital PR Specialist (iGaming)

TL;DR

Digital PR Specialist (iGaming): Driving organic visibility and market leadership through innovative creative campaigns, expert commentary, and newsjacking for a flagship brand. Focus on developing standout, newsworthy ideas, crafting compelling narratives, and building meaningful media relationships with US and Canadian journalists.

Location: Remote (Global)

Company

hirify.global is a leading global digital media and sports/gaming marketing company, building next-level player experiences across 22+ countries.

What you will do

• Secure high-authority backlinks from top-tier media to grow organic visibility and outperform competitors.
• Shape the creative direction and influence processes for a newly formed Digital PR sub-team.
• Position the brand as a market leader by consistently generating media coverage that reinforces authority.
• Build meaningful media relationships with US and Canadian journalists for repeat coverage and long-term link-building.
• Collaborate with SEO, content, and marketing stakeholders to align campaigns with commercial objectives.
• Develop repeatable, scalable Digital PR strategies to drive long-term impact and support team growth.

Requirements

• Proven track record of landing coverage and backlinks across US and Canadian media.
• Strong desire for developing standout, newsworthy creative campaign ideas.
• Ability to craft compelling narratives and uncover stories in data, trends, and expert insight.
• Confident and persuasive in pitching stories and building journalist relationships.
• Comfortable analyzing data and pulling out insights to support campaign angles.
• Self-starter able to run campaigns end-to-end and thrive in a fast-moving, collaborative team.

Nice to have

• Experience in sports, iGaming or entertainment.

Culture & Benefits

• Work alongside super smart colleagues with engaging development opportunities.
• Tailored flexibility for work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave plus office closure between Christmas and New Year's.
• Exciting global hirify.global events to unite in person and strategize.
• Extensive array of global benefits and perks.

Hiring process

• Initial Chat with Talent Partner (30 mins via Zoom).
• Interview with team (1 hour video via Zoom).
• Take home task (3 days to complete) and presentation to team (1 hour video via Zoom).
• Final interview with team (1 hour video via Zoom).