Marketing and Revenue Operations GTM Senior Director

TL;DR

Marketing and Revenue Operations GTM Senior Director: Designing, managing, and optimizing the go-to-market ecosystem for revenue growth with an accent on conversion improvement through new technologies and automation. Focus on strategic alignment across Marketing and Sales, acting as the architect of the GTM motion, and providing executive direction to technical teams.

Location: This role is based in São Paulo, Brazil, with a hybrid work model.

Company

hirify.global is revolutionizing workplace wellness through a platform connecting employees globally to fitness, mindfulness, therapy, nutrition, and sleep services via a single subscription.

What you will do

• Define the multi-year vision and technical roadmap for the GTM technology stack, ensuring scale, integration, and security.
• Partner with Sales and Marketing leaders to design innovative technical solutions for automating high-volume tasks.
• Prototype, implement, and measure the impact of GTM experiments like new lead scoring models.
• Design sophisticated, scalable workflows for critical revenue processes including lead routing and data enrichment.
• Act as the primary evangelist for AI in Revenue, identifying and implementing AI-powered tools.
• Provide guidance, prioritization, and mentorship to Data & Analytics and MarTech/Engineering teams.

Requirements

• Fluent English is mandatory.
• Proven experience designing and optimizing B2B SaaS GTM motions and marketing/sales methodologies.
• Expert-level ability to map, document, and manage complex, cross-functional business processes.
• Fundamental desire to solve business problems with elegant, scalable automation solutions.
• Proven experience in a highly technical RevOps, MarTech, or GTM Engineering role, preferably within a B2B SaaS environment.
• Deep familiarity with Marketing Automation, Sales Engagement, CDP, and BI tools, including modern CRM (e.g., Salesforce).
• Advanced analytical skills with a deep understanding of revenue metrics and data structuring.

Culture & Benefits

• Free Gold+ hirify.global membership for employees and up to three family members, covering gyms, studios, and wellness resources.
• Wellz emotional wellbeing program offering personalized journeys and 52 individual therapy sessions per year.
• Health, dental, and life insurance.
• Flexible work options (hybrid/remote) and flexible schedules aligned with time zones and team needs.
• Paid time off, including vacations after 6 months, additional days based on tenure, and a birthday holiday.
• 100% paid parental leave for all new parents, with extended leave for those giving birth.
• Access to world-class platforms, interactive sessions, and personalized development roadmaps for career growth.