Senior Copywriter (AI, Marketing)

TL;DR

Senior Copywriter (AI, Marketing): Crafting and elevating hirify.global’s brand voice across marketing campaigns and branding initiatives with an accent on developing clear, compelling, and original copy. Focus on establishing and maintaining brand Tone of Voice guidelines and driving AI-supported workflows to scale creative output while ensuring brand quality.

Location: This position is limited to one year and based in Munich, Germany. It involves a flexible hybrid setup with ideally 3 office days per week.

Company

hirify.global, Europe’s #1 in Beautiful Living e-commerce, offers a unique brand experience with a carefully curated assortment of home & living products.

What you will do

• Develop clear, compelling, and original copy for marketing campaigns and branding initiatives.
• Collaborate with Art Directors on wording for Brand and Product Campaigns across various channels.
• Create Wording Guidelines for marketing events.
• Assist Graphic Designers by ensuring on-brand messaging for creative assets.
• Establish and maintain the brand's Tone of Voice guidelines, ensuring consistency across all channels.
• Drive the thoughtful use of AI-supported tools and workflows to scale creative output while protecting hirify.global’s brand voice, quality standards, and creative excellence.

Requirements

• 5+ years of copywriting experience, preferably within a brand or creative agency environment, with first experience in leadership.
• Fluency in both English and German.
• Marketing expertise with a solid understanding of digital marketing, social media, and brand positioning strategies.
• Exceptional attention to detail, including proofreading skills, in both English and German.
• Proficiency in using and creating AI prompts without reliance on them.
• Creativity and wit with a sense of humour as sharp as your grammar.

Culture & Benefits

• A high-performance culture built on trust, feedback, and collaboration.
• An inspiring, international environment that empowers you to think big, take ownership, and grow.
• A flexible hybrid setup with ideally 3 office days per week, plus work-from-anywhere opportunities for up to 4 weeks per year.
• 30 days of paid holiday to rest and recharge.
• A beautiful, centrally located, dog-friendly office with inspiring spaces and good food.
• Exclusive discounts on hirify.global Collection and third-party brands, plus special-occasion vouchers.
• Wellbeing support through mental health resources, sports memberships, and preventive care.
• Sustainable mobility options with discounted public transport and JobRad.
• Support for working parents, including on-site hirify.global Wichtel daycare and a partnership with Elly & Stoffl.
• One annual Social Impact Day to give back to a cause you care about.
• Team rituals that celebrate results and togetherness.