Senior Email Developer (iGaming)

TL;DR

Senior Email Developer (iGaming): Responsible for the technical migration and setup of content on a new customer communications platform, from Salesforce Marketing Cloud to Bloomreach Engagement Platform, with an accent on developing modular templates, incorporating dynamic personalization, and ensuring email compatibility. Focus on auditing existing templates, coaching CRM teams, and optimising campaign performance data in the context of online gaming.

Location: Hybrid in North London, UK

Company

Betway, part of Super Group, is a NYSE-listed digital gaming company behind leading Sports and iGaming brands, driven to be a global leader in online sports betting and casino industry.

What you will do

• Audit and categorise HTML email templates and content blocks within existing Salesforce Marketing Cloud.
• Develop new modular templates based on UX/UI designs for Bloomreach, incorporating dynamic personalisation using Jinja.
• Manage compatibility, health, and QA of all email communications, including troubleshooting.
• Work with the wider marketing team to ensure email marketing activity aligns with broader strategy.
• Coach CRM teams on building communications in Bloomreach and share how-to guides.
• Design a programme to enable proofing, testing, and rendering checks across key email clients and devices.
• Review campaign performance data and collaborate to optimise content, subject lines, and personalisation.

Requirements

• Must have AmpScript, Jinja, or similar template language experience.
• Experience building responsive and dynamic HTML & CSS content that renders well across all main email clients.
• Experience ensuring deliverability using testing tools such as Emails on Acid and Litmus.
• Strong verbal and written communication skills.
• Experience working collaboratively in cross-functional teams.
• Expertise in managing multiple projects simultaneously.
• Exceptional attention to detail and ability to adapt quickly to changing environments.

Nice to have

• Familiarity with Customer Data Platforms (CDP).
• Experience with REST APIs to trigger transactional emails or pull external data.
• SQL proficiency.
• In-depth knowledge of sports betting markets and previous experience in the online gaming or casino industry.
• Familiarity with gambling regulations and compliance requirements.
• Experience in developing and executing customer retention strategies.

Culture & Benefits

• Comprehensive learning and development programmes to expand skills and advance career.
• Innovative Performance Tool for regular, constructive feedback and continuous improvement.
• Supportive, inclusive, and empowering environment with diverse teams across 17 countries and 85 nationalities.
• Commitment to honesty and fairness, valuing employee contributions and growth.