User Acquisition (GameDev)

TL;DR

Senior User Acquisition Specialist (GameDev): Planning, executing, and optimizing global UA campaigns for mobile games with an accent on ROI, ROAS, and LTV targets. Focus on defining bidding strategies, budget allocation, and continuous performance improvement through A/B testing and data analysis.

Location: Hanoi

Salary: Up to $2000

Company

hirify.global is a product company that has released over 350 mobile games, including the award-winning Galaxy Attack.

What you will do

• Plan, execute, and optimize UA campaigns at scale across multiple countries and channels (e.g., Facebook, Google, TikTok).
• Own performance of UA campaigns with clear targets on ROI, ROAS, CPI, LTV, and long-term scalability.
• Define and optimize bidding strategies, budget allocation, and traffic scaling plans based on game metrics and lifecycle.
• Design, run, and analyze A/B tests for creatives, audiences, placements, and campaign structures.
• Collaborate closely with Creative, Product, Monetization, and Data teams to align UA strategy with game features and business goals.
• Monitor and analyze UA performance data, identify trends, risks, and growth opportunities, and propose optimization solutions.

Requirements

• 3+ years of experience in User Acquisition/Performance Marketing within the mobile game industry.
• Proven experience running and scaling UA campaigns globally with significant budgets.
• Strong understanding of mobile game metrics (CPI, LTV, ROAS, retention, ARPDAU) and attribution logic.
• Highly data-driven, analytical, yet creative and result-oriented mindset.
• Strong ownership, able to work independently while collaborating effectively within a team.
• Comfortable using English in daily communication with partners and internal teams.

Nice to have

• Experience working with MMPs (AppsFlyer, Adjust, etc.) and BI tools.
• Prior experience in casual, hyper-casual, or idle games.

Culture & Benefits

• Attractive salary package with review twice a year.
• Tet bonus up to 03 months’ salary, plus Project, Performance, and Holiday bonuses.
• 100% salary during the probation period, with a salary review after probation.
• Lunch allowance and daily tea break.
• 7.5 working hours per day; 5 days per week; 12 annual leave days per year.
• Periodic health check and health insurance package.
• Two company trips per year and teambuilding activities.