User Acquisition Specialist (Mobile Games)

TL;DR

User Acquisition Specialist (Mobile Games): Launching and scaling music games profitably through organic and non-organic channels across the globe with an accent on data analysis, campaign optimization, and market strategy. Focus on managing multiple UA campaigns across platforms, analyzing performance metrics, and providing insights for product marketability.

Location: Based in Ho Chi Minh City, Vietnam. Remote work is limited to 12 days per year.

Company

hirify.global is a dynamic music game company transforming how people experience music, known for chart-topping titles and leading the global simple music game market.

What you will do

• Manage and run user acquisition campaigns across various platforms (Google, Facebook, Tiktok, Applovin, ASO).
• Analyze market, competitor, and campaign data (CPI, CTR, ROI/ROAS) to define and execute UA strategy.
• Collaborate closely with Production and Creative teams to enhance product marketability with UA insights.
• Work closely with global vendors and ad networks to optimize campaign performance.
• Implement best practices for ad networks and test new ones to expand user inventories.

Requirements

• At least 2 years of proven experience in gaming Performance Marketing (Google, Facebook, Ironsource, Mintegral, Unity).
• Familiarity with mobile marketing attribution tools (e.g., Appsflyer or Adjust).
• Experience with in-app marketing for driving deeper conversions.
• Strong skills in data analysis, strategic & tactical planning, and problem solving.
• Ability to multitask, manage deadlines, and demonstrate good communication (English writing and speaking skills).

Nice to have

• Passion for music and music-related products.
• Comfortable with data and turning multiple sources of data into insights.
• Entrepreneurial spirit and a fanatic learner.

Culture & Benefits

• Competitive salary with 13th-month salary and annual performance bonus.
• Flexible working time and 12 days of working from home annually.
• Personal learning, well-being, and team-building budgets.
• Lunch and parking allowance.
• Various learning activities, including internal training and international conferences.
• Engaging music events and an Employee Assistance Program for mental health.
• Minimum 12 days of paid annual leave plus 10 days of paid sick leave.