Marketing Data Analyst (iGaming)

TL;DR

Marketing Data Analyst (Gaming): Translating complex data into clear, actionable recommendations for Marketing and Operations leadership with an accent on digital strategy, promotional efficiency, and revenue growth. Focus on driving insights from datasets using SQL and BI tools, evaluating campaign performance, and building executive-ready dashboards.

Location: Candidates must be authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship.

Salary: $85,634 – $159,035 per year

Company

hirify.global is an industry leader in content and technology solutions for online Real Money Gaming (RMG), offering a full-service portfolio across iLottery, iGaming, and Online Sports Betting.

What you will do

• Act as the primary analytics partner to Marketing and Operations teams, translating business objectives into measurable benchmarks.
• Drive insights from complex datasets using SQL and BI tools to influence digital initiatives and campaign strategy.
• Evaluate CRM and bonus campaign performance, identifying optimization opportunities.
• Benchmark performance across channels and platforms, delivering clear recommendations.
• Build and maintain executive-ready dashboards providing actionable access to digital performance and growth trends.
• Lead ad-hoc strategic analyses to answer ambiguous business questions and present findings to leadership.

Requirements

• 3–5 years of experience in a business-facing Data or Marketing Analytics role.
• Strong expertise in SQL, including writing complex queries, and experience building executive-level dashboards in Power BI and/or SSRS.
• Advanced Excel skills (Power Pivot, Power Query, Pivot Tables, Lookups).
• Experience analyzing marketing, CRM, digital, or eCommerce performance metrics.
• Demonstrable ability to define critical metrics, benchmark performance, and evaluate campaign efficiency.
• Candidates must be authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship.

Nice to have

• Experience with promotional or bonus campaign optimization.
• Gaming or interactive industry analytics experience.

Culture & Benefits

• Comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
• Team united by the company mission to bring joy to life through the power of play.
• Values include being all about the Player, Talent Unleashed, Collective Brilliance, and Good Business Good Citizen.
• No travel expectations.