Digital Media Buyer / Analyst

TL;DR

Digital Media Buyer / Analyst: Executing and optimizing digital advertising campaigns across platforms like Google Ads and Meta Ads with an accent on budget management, pacing, and audience targeting. Focus on building performance dashboards, analyzing data for trends, and collaborating on attribution models and A/B tests to drive actionable learnings.

Location: Must be based in Mexico

What you will do

• Execute, monitor, and optimize digital campaigns across Google Ads, Meta Ads, Amazon Ads, and programmatic platforms (DSP).
• Operate platforms directly, managing budgets, pacing, bids, audiences, and creatives daily.
• Build, maintain, and improve performance dashboards, tracking cost, conversion, efficiency, and delivery metrics.
• Analyze audience and performance data to identify trends, insights, and optimization opportunities.
• Collaborate on attribution models, funnel analysis, and incremental lift evaluations.
• Support the execution of A/B tests, experiments, and structured performance reporting for leadership.

Requirements

• 1–3 years of experience in digital media buying, performance marketing, or campaign optimization.
• Strong hands-on experience operating platforms including Google Ads and Meta Ads.
• Strong numerical and analytical mindset, comfortable working with metrics and performance data.
• Ability to work with dashboards, structured reporting, and performance analysis.
• Very operational profile, comfortable executing, testing, and iterating daily.
• Curious and proactive attitude, with a continuous learning mindset.

Nice to have

• Hands-on experience with DV360 or other DSPs.
• Knowledge of SQL, BigQuery, or advanced analytics tools.
• Interest in automation, growth marketing, and data-first decision making.