Product Marketing Manager

TL;DR

Product Marketing Manager: Owning the full lifecycle of marketing funnels, from ideation to scaling with an accent on conducting market and user research to identify new growth opportunities. Focus on defining, testing, and refining value propositions across different traffic channels and implementing effective monetization strategies.

Location: Hybrid

Company

hirify.global is a company description.

What you will do

• Own full lifecycle of marketing funnels, from ideation and design through development, testing, analysis, and scaling.
• Conduct market and user research to identify new growth opportunities.
• Define, test, and refine value propositions for marketing funnels across different traffic channels.
• Generate and validate hypotheses for A/B testing based on analysis of user behavior and marketing performance data.
• Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals.
• Evaluate and implement effective monetization strategies.

Requirements

• 1+ years of experience in product management, product/growth marketing, user acquisition, or creative marketing.
• Experience setting tasks and communicating with development and design teams.
• Understanding of unit economics.
• User flow optimization experience.
• Data-driven mindset with the ability to turn data & insights into actionable points.
• Creative thinking and open mind.