Senior Social Media Manager

TL;DR

Senior Social Media Manager: Managing daily posting and growth for Bon Appétit and Epicurious across social platforms, with an accent on driving audience engagement, loyalty, and business results. Focus on shaping and executing social strategies for major editorial packages and proposing new initiatives to increase subscriptions, affiliate revenue, app downloads, and video views.

Location: New York, NY

Salary: $89,500–$94,000

Company

hirify.global is a global media company producing high-quality content for over 1 billion consumers across 32 territories through various platforms, including print, digital, video, and social.

What you will do

• Post daily content across Instagram, TikTok, Facebook, Pinterest, and X to maximize traffic, engagement, growth, and revenue.
• Lead social strategy and execution for major editorial priorities in collaboration with Editorial and Audience Development teams.
• Develop and lead cross-brand initiatives to drive subscriptions, affiliate revenue, app downloads, and video views.
• Build and engage brand communities across platforms, fostering two-way conversation and loyalty.
• Collaborate with editorial, commerce, creative, video, and consumer revenue teams to create and package content.
• Use analytics to inform posting strategy, content ideation, and performance optimization, delivering recurring reports and actionable insights.

Requirements

• At least 5 years of social media experience in an editorial or brand environment.
• Proven ability to grow audiences, drive engagement, and meet business KPIs.
• Adept at cross-functional collaboration and stakeholder management.
• Strong editorial judgment, clean writing skills, and ability to master brand voice.
• Advanced skills in spotting consumer trends and behaviors through social listening.
• Familiarity with tools such as Dash Hudson, Parse.ly, and native platform analytics.
• Must complete an edit test.

Nice to have

• Experience with basic video editing and asset creation.

Culture & Benefits

• Value diversity of background, views, and cultures.
• Offers a generous employee benefits package.
• Possibility of discretionary bonus compensation.
• Guild position.

Hiring process

• Apply online.
• Application review.
• Complete an edit test.