Associate Manager, Digital Marketing (Consumer Revenue)

TL;DR

Associate Manager, Digital Marketing (Consumer Revenue): Overseeing the end-to-end execution of owned and operated marketing strategy for major brands with an accent on full site funnel optimization, acquisition, engagement, and consumer revenue growth. Focus on iterative, data-driven test-and-learn approaches, A/B testing, and cross-functional collaboration to maximize ROI and user experience.

Location: New York, NY

Salary: $65,000–$80,000

Company

hirify.global is a global media company producing high-quality content across print, digital, video, and social platforms, with a portfolio of influential media properties.

What you will do

• Own end-to-end site full funnel marketing campaign execution for subscription acquisition from set-up to QA.
• Manage campaign measurement, reporting, and budgeting, including daily performance and A/B testing against KPIs like acquisition, CVR, engagement, and revenue.
• Grow and monetize digital audience through iterative, data-driven test-and-learn approaches, including segmentation and price/paywall testing.
• Communicate channel and campaign performance to cross-functional partners and key stakeholders regularly.
• Partner with Creative Department for project management and creative strategy of digital campaign assets.
• Collaborate with Marketing Manager and Editorial Brand Leads to maintain consistent brand voice across platforms.

Requirements

• Minimum of 1 to 3 years of relevant digital marketing, growth marketing, or subscriptions marketing experience in publishing, advertising, ecommerce, or retail.
• Strong grasp of direct response marketing tactics that drive engagement and consumer purchases.
• Analytical and data-driven mindset with familiarity in A/B testing.
• Ability to prioritize, multi-task, and work independently in a fast-paced environment.
• Working knowledge of analytical tools such as Google Analytics or Adobe Analytics.
• Facility with Google Suite (Sheets, Docs, Slides) or MS Office products.

Culture & Benefits

• Opportunity to play a key role in growing and monetizing a digital audience.
• Work within a highly engaged team focused on driving consumer revenue growth.
• Generous employee benefits package and eligibility for discretionary bonus compensation.
• Collaborative environment with cross-functional teams.