VP, Brand and Creative

TL;DR

VP, Brand and Creative: Leading a brand transformation and creative reinvention for a high-tech home security company with an accent on architecting a modern brand platform, elevating creative performance, and building a high-impact storytelling engine. Focus on redefining brand positioning, narrative, and messaging hierarchy, and driving growth through data-driven creative excellence and rigorous testing.

Location: Remote (US)

Salary: $270,000–$290,000 annually

Company

hirify.global is a high-tech home security company focused on protecting homes and committed to a culture of collaboration and innovation.

What you will do

• Lead hirify.global through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target.
• Redefine brand positioning, narrative, architecture, and messaging hierarchy to deliver measurable performance improvements.
• Oversee a creative transformation that modernizes communication across campaigns, media, lifecycle, packaging, retail, and CX.
• Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation.
• Partner with Product to influence the product roadmap transformation and lead cross-channel product narrative development.
• Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative.

Requirements

• 12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses (ideally subscription, consumer tech, or omnichannel environments).
• Demonstrated success leading brand and creative transformation at companies spending at scale, with clear business results.
• Proven track record of producing quantifiable, high-performing campaigns using A/B testing and data-driven optimization.
• Exceptional strategic instincts and narrative development skills, translating insights into powerful storytelling.
• Executive presence and influence skills suitable for guiding cross-functional teams through transformational change.
• Strong balance of creative leadership, analytical rigor, and operational discipline.

Culture & Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive.
• A comprehensive total rewards package that supports your wellness and provides security.
• Free hirify.global system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, network, mentor, and advocate for change.
• Company values include Customer Obsessed, Aim High, No Ego, One Team, Lift As We Climb, and Lean & Nimble.