Go-to-Market Manager

TL;DR

Go-to-Market Manager (Product Management): Driving go-to-market strategies for major D2C initiatives with an accent on turning customer insights and data into measurable commercial results. Focus on defining opportunities, shaping value propositions, and leading cross-functional teams from concept to launch and adoption.

Location: Hybrid Working (USA)

Company

hirify.global (Sony Interactive Entertainment) is a global leader in entertainment, producing the hirify.global family of products and services.

What you will do

• Drive analytical decision-making across the product lifecycle by performing data analysis and building metric frameworks.
• Define, forecast, and monitor commercial outcomes such as acquisition, adoption, churn, and ARPU.
• Act as a change and communication leader, crafting compelling narratives and influencing senior business partners.
• Embed experimentation and personalization in GTM strategies by partnering with Data Science and Product.
• Shape and own end-to-end GTM strategy for major initiatives from opportunity assessment to launch execution.
• Develop scalable GTM frameworks and playbooks including segmentation, value proposition, and pricing.

Requirements

• 8+ years of experience in consulting, commercial strategy, ecommerce, digital growth, or GTM for digital products.
• Strong analytical and data skills, including hands-on SQL, modelling, and funnel diagnostics.
• Structured, hypothesis-driven problem-solving with an ability to bring clarity to complexity.
• Comfort working in a fast-paced, iterative, and experimental environment.
• Proven ability to translate strategy into measurable commercial outcomes.
• Experience with digital subscriptions, digital products' pricing, growth funnels, or personalized experiences.

Culture & Benefits

• Discretionary bonus opportunity.
• Hybrid Working within Flexmodes.
• Private Medical Insurance and Dental Scheme.
• 25 days holiday per year.
• On-site gym, subsidised café, and free soft drinks.
• Access to cycle garage and showers.

Hiring process

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.