Brand Marketing Specialist (Automotive)

TL;DR

Brand Marketing Specialist (Automotive): Evolving and implementing brand identity, campaigns, and PR initiatives for car tech diagnostic and customization tools with an accent on visual identity, product storytelling, and employer branding. Focus on ensuring brand consistency across content, performance, and sales teams, monitoring brand statistics, and managing brand presence at international shows.

Location: Hybrid work (3 days in office, 2 days remote) in Lithuania required.

Salary: 3300 - 4800 €/month

Company

hirify.global is a product company with over 10 years of experience crafting simple yet powerful diagnostic and customization tools for car lovers globally.

What you will do

• Use and evolve hirify.global’s visual identity, tone of voice, and brand positioning.
• Implement brand campaigns, product storytelling, and PR initiatives.
• Ensure brand consistency across content, performance, and sales teams.
• Monitor brand statistics (e.g. direct traffic, share of voice, NPS).
• Manage Employer Branding projects from start to finish.
• Manage branding processes and presence at international shows like SEMA, Automechanika.

Requirements

• Experience in brand marketing or communications in a consumer brand environment.
• Proven experience in managing visual identity, tone of voice, and brand campaigns.
• Analytical abilities for quick cost-benefit calculations and metric tracking.
• Strong project management skills with ability to lead initiatives independently.
• Excellent English (written and verbal) and Lithuanian are required.
• Exceptional communication and negotiation skills to align teams and drive performance.
• Experience working cross-functionally with content, performance, and sales.

Culture & Benefits

• Competitive pay with a yearly, company goal-based bonus.
• Hybrid work flexibility: 3 days in office, 2 days remote.
• Comprehensive health plan, paid days off, flexible working hours, and birthday day off.
• 4-day workweek for one month a year (goal-dependent) and additional vacation days.
• 2% gross salary learning budget and monthly paid self-learning day.
• Friday lunches, team buildings, company parties, office perks, and sport communities.
• Environment that values ownership and impact for new ideas.