Creative Strategist (Meta Ads & Programmatic)

TL;DR

Creative Strategist (Meta Ads & Programmatic): Owning the end-to-end creative strategy for the gambling industry, focusing on competitor research, identifying winning creative patterns, and continuously improving FTD CPA. Focus on using AI tools to scale creative output, optimize creative testing loops, and translate data into strong creative direction.

Location: Fully Remote (Worldwide)

Company

hirify.global is a proudly remote-first startup with over 850 team members and 200 assets, specializing in best-in-class SEO & Content solutions and multi-channel marketing globally.

What you will do

• Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns.
• Utilize AI tools (ChatGPT, Claude) to rapidly summarize insights, spot trends, and scale research output.
• Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights.
• Write clear, fast, and actionable creative briefs for designers and video editors.
• Track and analyze creative performance (CTR, CPA, ROAS) with FTD CPA as the primary KPI.
• Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks.

Requirements

• 3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side).
• Proven track record of creating profitable ads with measurable ROAS and CPA improvements.
• Strong experience managing Meta ads (Facebook, Instagram) creative strategy.
• Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing.
• Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar).
• Excellent creative brief writing, communication, and strong copywriting skills.
• Self-starter who works autonomously, no hand-holding required.

Nice to have

• Experience in casino, sweepstakes, iGaming, crypto, or regulated verticals.
• Understanding of advertising compliance and platform restrictions for regulated industries.
• TikTok ads creative strategy experience.
• UGC content strategy and influencer brief development.
• Experience with programmatic display advertising.

Culture & Benefits

• A brilliant opportunity to grow your career and work with a fun, fast-paced and growing company.
• An entrepreneurial environment where you learn more every day, supporting people with their own projects.
• Personal responsibility with a ton of autonomy.
• 33 free paid days.
• An international team with over 35 nationalities.
• Fully Remote working with the option for a weekly coworker space.

Hiring process

• Apply.
• Have an introduction call with the recruitment team.
• Complete a test.
• Have a technical interview.