Marketing Specialist

TL;DR

Marketing Specialist: Improving digital channel effectiveness and increasing user conversion rates across the customer journey. Focus on analyzing website, campaign, and funnel performance data, identifying optimization opportunities, and implementing data-driven strategies for conversion rate optimization.

Location: Hybrid, based in Limassol, Cyprus

Company

hirify.global is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting, with offices in six regions.

What you will do

• Analyze user behavior, conversion data, and customer journeys to identify areas for improvement.
• Plan and execute A/B tests, multivariate tests, and other experiments to optimize conversion rates.
• Collaborate with UX/UI designers, developers, and marketing teams to implement improvements.
• Use tools like Google Analytics, Hotjar, and Crazy Egg to gather actionable insights.
• Create detailed reports on test results, performance metrics, and provide recommendations.
• Optimize landing pages, lead capture forms, checkout processes, and other key conversion points.

Requirements

• Minimum 1 year of experience in a Marketing Specialist role or a related digital marketing/UX role.
• Demonstrated experience in increasing conversion rates through data-driven strategies, testing, and implementation.
• Strong analytical skills with hands-on experience using Google Analytics.
• Proven ability to analyze user behavior, website performance, and customer journeys to identify conversion opportunities.
• Ability to present clear conversion performance reports, actionable insights, and recommendations to stakeholders.

Nice to have

• Industry experience in Forex or iGaming.
• Experience with other CRO/analytics tools such as Hotjar, Crazy Egg, VWO, or Optimizely.

Culture & Benefits

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days, 5 paid study leave days, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility.

Hiring process

• Talent Acquisition Interview (30-45 minutes)
• Final Interview (60 minutes)