Growth And Paid Media Analyst (Performance Marketing)

TL;DR

Growth And Paid Media Analyst (Performance Marketing): Leads digital acquisition campaigns with an omnichannel approach, focusing on generating qualified leads in SaaS and B2B environments. Focus on designing, implementing, and optimizing performance marketing initiatives and ensuring efficient conversion across the demand generation funnel.

Location: Madrid

Company

hirify.global is a tech company specializing in digital services, providing solutions in SaaS and B2B environments.

What you will do

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Design and develop multichannel acquisition strategies, integrating paid media, organic tactics, email marketing, and automation.
• Produce monthly reports with actionable business insights.
• Oversee the entire demand generation funnel, ensuring efficient conversion from first touch to closed deal.
• Utilize HubSpot for campaign automation and performance tracking.
• Collaborate with product, sales, and content teams to align marketing goals with business growth.

Requirements

• +4 years of experience in digital marketing roles, with a focus on growth and paid media.
• Proficiency in the Google Ads and Meta Ads Manager ecosystems.
• Proven experience in SaaS and B2B models, preferably within tech or digital services companies.
• Strategic understanding of the 360° digital ecosystem (SEO, SEM, social media, email marketing, CRM, and automation).
• Experience in lead generation and qualification within long sales cycles.
• Advanced use of HubSpot: workflows, lead scoring, automation, and reporting.
• Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV).
• Mindset geared toward experimentation, continuous improvement, and results.
• English: Intermediate to advanced proficiency.

Nice to have

• Certifications in Google Ads, LinkedIn Ads, Meta Blueprint, or HubSpot.
• Basic knowledge of BI tools (Looker Studio, Tableau, Power BI etc.).