Marketing Analyst

TL;DR

Marketing Analyst: Analyzing creative performance, funnel, and campaign data to provide actionable insights for Creative Producers, UA, and Marketing teams to improve ROI and creative strategy. Focus on data-driven hypotheses, identifying creative patterns, and improving data quality and transparency.

Location: Remote or hybrid from offices in Cyprus or Poland

Company

hirify.global, a fast-growing international product IT company, is seeking a Marketing Analyst who is focused on creative performance.

What you will do

• Analyze creative performance across channels (Meta, Google, TikTok, etc.).
• Build and maintain dashboards for creative, funnel, and campaign performance.
• Identify winning and losing creative patterns and support creative testing strategy with data-driven hypotheses.
• Work closely with Creative Producers and UA Managers to define insights and draw conclusions.
• Monitor key metrics (CTR, CPA, ROI, LTV, retention, win rate).
• Prepare weekly and monthly performance reports and deep dives, and participate in automation and analytics process improvements.

Requirements

• 2+ years of experience as a Marketing / Product / Performance Analyst.
• Experience with mobile apps or subscription-based products.
• Proficiency in SQL and BI tools (Tableau, Superset, Looker, or similar).
• Understanding of performance marketing metrics and funnels.
• Strong analytical skills and ability to work with large datasets.
• Strong communication and presentation skills, with a proactive, insight-driven mindset.

Culture & Benefits

• Impactful work in an innovative environment within EdTech.
• Flexible role with the option of remote work.
• Health insurance package for hybrid employees in Cyprus and Poland.
• Flexible paid time off: 21 days of annual leave + 10 bank holidays.
• Collaborative culture working alongside passionate professionals.
• Competitive salary.