Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Driving activation, engagement, retention, and monetization through multichannel campaigns. Focus on AI-driven personalization, running experiments, analyzing performance, and managing the global CRM roadmap for measurable business impact.

Location: Hybrid - Cyprus

Company

hirify.global is a company.

What you will do

• Own end-to-end CRM strategy across lifecycle stages to drive activation, engagement, retention, and monetization.
• Develop, launch, and optimize multi-channel communication flows (push, email, in-app, SMS, WhatsApp) based on behavioral and predictive signals.
• Partner with Product, Data, ML, and MarTech teams to design experiments, build new CRM capabilities, and scale AI-driven personalization.
• Analyze performance using LTV, uplift, incrementality, and cohort metrics to identify high-impact growth opportunities.
• Manage CRM roadmap and execution for global markets, ensuring timely delivery, cross-team alignment, and measurable business impact.

Requirements

• 5 years in CRM/lifecycle marketing in high-growth digital products (marketplaces, mobility, delivery, or fintech preferred).
• Strong expertise in segmentation, messaging logic, experimentation frameworks, and multi-channel communication orchestration.
• Hands-on experience with CRM/ESP/CDP platforms (Braze, Bloomreach, or similar) and solid understanding of MarTech architecture.
• Data literacy: SQL or analytical tools proficiency, ability to interpret models, and experience working with predictive/ML-based targeting.
• Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and deliver measurable revenue or retention impact.

Culture & Benefits

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Access to professional counseling services, including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses