Ecommerce Manager (EU)

TL;DR

Ecommerce Manager (EU): Lead performance, optimisation, and growth of EU DTC ecommerce sites with an accent on site management, SEO, UX, and localisation. Focus on driving cross-functional execution, optimising conversion funnels, and managing multi-region ecommerce platforms.

Location: South Wales, UK (2 days per week office)

Salary: £50,000 - £55,000 + Bonus

Company

PE backed, high-growth DTC sports brand with a century-long legacy and ambitious growth plans.

What you will do

• Manage EU DTC websites (Germany and Netherlands) including site performance, product range, promotions, and UX
• Lead cross-functional execution of product launches, offers, and tournament coverage across EU sites
• Own and drive EU SEO roadmap including technical, content, and scaling aspects
• Ensure top-tier localisation of content and customer experience for German and Dutch sites
• Collaborate with marketing, acquisition, retention, product, and operations teams to optimise conversion funnel metrics
• Improve foundational ecommerce operations while managing daily tasks

Requirements

• Proven success managing multi-region ecommerce platforms, Shopify preferred
• Strong experience in SEO, UX, analytics, and conversion optimisation
• Ability to collaborate with design/dev teams and manage external agencies
• Location: Must be based in or near South Wales, UK with hybrid work (2 days office)
• Data-driven mindset with solid grasp of A/B testing and reporting tools (GA, AB Tasty, Clarity)
• German or Dutch language skills are a major bonus

Nice to have

• Passion for the sports industry