Conversion Rate Optimization (CRO) Manager (Marketing)

TL;DR

Conversion Rate Optimization (CRO) Manager (Marketing): Leading a team focused on growth through experimentation, leveraging analytics, insights, and testing strategies across web properties. Focus on delivering measurable impact across B2C and B2B experiences, and guiding the implementation of winning variants into CMS platforms.

Location: Must be based in the USA

Company

hirify.global offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles.

What you will do

• Own the CRO roadmap, guiding prioritization and execution of A/B tests across B2C and B2B experiences.
• Transform performance metrics and behavioral insights into clear hypotheses and winning strategies.
• Collaborate with marketing, product, engineering, and regional teams to align testing with business goals.
• Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders.
• Champion QA processes to ensure smooth, scalable experimentation across browsers and devices.
• Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive.

Requirements

• 5+ years working in CRO, digital analytics, or web performance roles.
• 2+ years leading teams, ideally within a testing or analytics function.
• Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset.
• Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action.
• Comfortable navigating CMS platforms to integrate winning experiences.
• Skilled at distilling data into clear, compelling narratives that drive decisions.

Culture & Benefits

• Playlist is an Equal Opportunity Employer.
• We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.