Crm Specialist (Igaming)

TL;DR

CRM Specialist (Igaming): Leading and optimizing push, in-app, and email marketing campaigns across esports brands, HLTV and FUTBIN with an accent on personalized and data-driven communication. Focus on segmentation and analysis of audiences to ensure relevant messaging and on improving targeting, automation, and measurement of key CRM KPIs.

Location: Working from our Nis office, at least three days a week to keep the team spirits high.

Company

hirify.global is one of the biggest digital sports media companies in the world.

What you will do

• Plan, build, and manage push, in-app, and email marketing journeys and campaigns.
• Develop automated customer journeys and lifecycle campaigns.
• Segment and analyze audiences to ensure relevant and personalized messaging.
• Continuously test, track, and optimize campaign performance.
• Work with analytics and data teams to improve targeting and automation.
• Contribute to the overall marketing strategy with insights and recommendations on CRM performance.

Requirements

• Minimum 2 years of hands-on experience with CRM, retention, or lifecycle marketing.
• Proven track record of managing and optimizing multi-channel CRM campaigns.
• Experience with A/B testing, customer journey automation, and audience segmentation.
• Strong understanding of push, in-app, and email marketing platforms.
• Proficiency with analytics and tracking tools (Google Analytics, Firebase, AppsFlyer or similar).
• Strong communication and stakeholder management skills.

Nice to have

• Knowledge of esports, gaming, or iGaming industries is a strong plus.

Culture & Benefits

• Private health insurance.
• Sick leave 100% paid.
• Canteen with free meals and drinks.
• Flexible working hours and occasional work from home.
• Additional vacation days after two years in the company.
• Up-to date equipment, entertainment facilities in a modern office right in the city center and more.