Product Marketing Manager

TL;DR

Product Marketing Manager: Leading the strategy for how products and features are presented to customers to drive adoption and growth, with an accent on defining value propositions, messaging, and GTM strategies. Focus on leveraging market insights, managing product marketing assets, and tracking performance to optimize product awareness and adoption.

Location: Hybrid, based in Rotterdam, Zuid-Holland, Netherlands. Flexibility to work remotely for up to 2 months per year.

Company

hirify.global is Europe’s largest mid-term rental platform, empowering students to find trusted homes away from home.

What you will do

• Define unique value propositions and messaging frameworks to promote new product releases.
• Direct the development and optimization of product-centred marketing assets and communications.
• Track and report on KPIs for product awareness, adoption, and opportunities generated by product marketing.
• Translate product vision into go-to-market strategies, collaborating cross-functionally with Product, Sales, UX, and Marketing.
• Research mid-term rental market trends, competitive landscape, and customer behavior for product positioning.

Requirements

• 3-5 years of experience in developing and implementing successful product marketing strategies, preferably in a fast-paced technology startup/scale-up environment or consumer marketplaces.
• Strong analytical skills and data-driven approach, with proficiency in data analysis and business intelligence tools (e.g., SQL, Mixpanel, Tableau, advanced Excel).
• Exceptional stakeholder management and influencing skills, with strong project management capabilities.
• Experience with marketing automation and CRM tools (e.g. Hubspot).
• Exceptional written and verbal English communication skills (C1).

Nice to have

• Experience with content software (e.g. Canva, Figma or Adobe) and CMS tools (like Contentful).
• Any other European language proficiency.

Culture & Benefits

• Unlimited paid holidays (minimum-based).
• Hybrid working policy with 2 days working from the office.
• Flexibility to work remotely for up to 2 months per year.
• 1,000 EUR personal development budget.
• Complete coverage for commuting costs.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Diverse international community (46+ nationalities) in a pet-friendly office in Rotterdam city center.