Lead Creative Producer (Health & Fitness)

TL;DR

Lead Creative Producer (Health & Fitness): Designing and executing creative strategies for performance marketing platforms like Meta and TikTok with an accent on driving user acquisition and ROI. Focus on building high-volume ideation systems, leading creative teams, and integrating AI into workflows for scalable and data-driven creative output.

Location: Remote with a possibility of relocation to Cyprus, Poland, or Spain.

Company

hirify.global is a global leader in the Health & Fitness industry, developing life-changing apps to improve the well-being of millions with over 220 million installs.

What you will do

• Design and execute long-term creative strategies focused on profit and scalable performance.
• Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms.
• Build high-volume ideation systems and generate innovative creative ideas aligned with business goals.
• Supervise, guide, and review creative output across various formats, ensuring policy compliance.
• Own key creative KPIs like ROAS, CPA, and profit per creative, continuously improving performance.
• Lead and grow a team of creative producers, fostering ownership and experimentation.

Requirements

• 3+ years in a creative leadership or production role within a performance marketing environment.
• Strong background in ideating creatives for Meta, TikTok, and other performance platforms.
• Proven success in developing concepts that directly impacted user acquisition and ROI.
• Experience with UGC-style content, motion graphics, and performance-first storytelling.
• Analytical mindset and ability to extract creative insights from raw performance data.
• Advanced English required.

Nice to have

• Passion for health, fitness, and wellness tech.
• Familiarity with mobile apps, subscription products, or consumer tech.
• Experience integrating AI into creative workflows.

Culture & Benefits

• Join a diverse team of 700+ professionals passionate about health and wellness.
• Work in a proactive wellness partner environment for users.
• Opportunity to make a daily impact on global health and wellness.
• Foster a culture of ownership, experimentation, and performance.
• Drive knowledge-sharing and scalable best practices across the team.