Product Lead for Customer Journeys (Fintech)

TL;DR

Product Lead for Customer Journeys (Fintech): Shaping the future of Cash App’s core customer journeys, owning the vision, strategy, and execution of experiences for new and existing customers. Accent on building foundational architecture for customer journeys, contextual messaging tools, in-app marketing surfaces, and personalized experiences with AI. Focus on defining growth strategy, leading cross-functional teams, designing remarkable onboarding experiences, and enabling data-driven experimentation.

Location: Remote (US only, salary varies by zone)

Salary: $168,300–$297,000 USD (depending on US zone)

Company

hirify.global, Inc. builds technology to increase access to the global economy through brands like Cash App, Square, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Define product vision and roadmap for onboarding and engagement across high-opportunity customer segments.
• Lead the creation of foundational systems that guide customers through Cash App, including contextual messaging and product nudges with AI.
• Reimagine new user journeys to help customers discover the full value of Cash App’s ecosystem, from sign-up through activation.
• Lead high-impact initiatives spanning new user onboarding, engagement journeys for high-priority cohorts, and adoption frameworks.
• Partner with data science to build frameworks for segmentation, targeting, and journey optimization.
• Collaborate deeply across Marketing, Design, and Product Verticals to ensure connected, contextual, and measurable customer journeys.

Requirements

• 8+ years of product management experience, including ownership of growth, onboarding, or engagement experiences at scale.
• Proven ability to blend systems thinking and user empathy, designing experiences that are both elegant and data-informed.
• Experience building foundational infrastructure (e.g., messaging systems, personalization frameworks, or in-product growth tooling).
• Strong track record of driving measurable business outcomes through experimentation, segmentation, and funnel optimization.
• Excellent collaboration, leadership, strategic thinking, and execution skills.
• Comfort operating in ambiguous, fast-paced environments with a bias for action and impact.

Nice to have

• Experience in fintech or consumer products with large, diverse user bases.
• Background in personalization or data-driven user engagement systems.

Culture & Benefits

• Distributed team since day one, with remote work options in countries where Cash App operates.
• Culture geared toward innovation, collaboration, and impact.
• Offers medical insurance, flexible time off, and retirement savings plans.
• Committed to building a more inclusive economy and workplace, with equal access to opportunity.
• Provides reasonable accommodations to disabled applicants throughout the recruitment process.