Senior Field Marketing Manager (B2B Tech)

TL;DR

Senior Field Marketing Manager (B2B Tech): Developing and executing segment-specific marketing programs for demand generation, brand awareness, and customer expansion for the UK&I market with an accent on aligning with sales, product marketing, and global teams. Focus on driving lead, pipeline, and revenue generation through integrated marketing initiatives and local agency partnerships.

Location: London, UK

Company

hirify.global is a product company offering an AI-driven, codeless software testing solution that accelerates digital transformation and improves application delivery.

What you will do

• Collaborate with UK&I GTM leadership on the development of the marketing strategy to support regional goals.
• Execute integrated marketing programs (hosted events, tradeshows, webinars, digital tactics) to support regional sales initiatives.
• Communicate with and educate sales teams on the overall marketing strategy and available global marketing program deliverables.
• Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on EMEA marketing programs.
• Partner with Global Marketing and Corporate Communications teams for localization of global demand generation programs and local PR coverage.
• Own and manage relevant components of the EMEA marketing budget and marketing calendar for the UK&I.

Requirements

• 6+ years’ experience in B2B marketing in the enterprise software or high-tech industry.
• Proven track record of success in demand generation, digital marketing, events management, and social media.
• Strong project and program management experience, delivering marketing campaigns with dispersed stakeholders.
• Excellent communication skills (verbal, written, and presentation) with experience in building effective reporting.
• Goal and outcome oriented, with a good understanding of marketing metrics, data measurement, and sales strategy.
• Experience with marketing automation (Marketo), ABM tools (6sense), and CRM (Salesforce) skills preferable.
• Strong English written and verbal skills (B2).
• Ability to travel – approximately 15%.

Culture & Benefits

• Supportive and engaged leadership team with opportunities for career path and professional development.
• Modern and new office space in the heart of London.
• Pension plan, private health insurance, and group life insurance.
• Enhanced statutory Maternity and Paternity Pay.
• A number of leave offerings including volunteer days, vacation days, public holidays, and flex/floating leave days.