Email Marketing Specialist (B2C Growth)

TL;DR

Email Marketing Specialist (B2C Growth): Owning email and lifecycle marketing for desktop utility apps with an accent on driving measurable revenue impact by increasing activation, upgrades, and retention. Focus on building and optimizing funnels, running growth experiments, and analyzing user behavior to identify drop-off points.

Location: Fully remote

Company

hirify.global is an IT product company focused on scaling a portfolio of desktop utility apps.

What you will do

• Own email and lifecycle marketing from onboarding to win-back.
• Build and optimize funnels from download to trial to paid.
• Increase activation, trial usage, upgrades, and retention.
• Run growth experiments across emails, landing pages, and flows.
• Analyze user behavior and identify drop-off points.
• Create dashboards, weekly reports, and clear growth insights.

Requirements

• 2+ years of marketing experience in IT product companies.
• Proven email and lifecycle marketing expertise with measurable revenue impact.
• Experience building onboarding, trial, upgrade, and win-back email flows.
• Ability to segment users based on behavior.
• Strong copywriting skills for emails that drive clear action.
• Experience with product and funnel analytics (GA4, PostHog, Mixpanel, or similar).
• Ability to track and optimize activation, trial usage, upgrades, and churn.
• Experience running A/B tests across emails, funnels, and landing pages.
• English proficiency at B2 (Upper-Intermediate) level or higher.

Nice to have

• Practical experience with Google Search and/or Meta Ads and ability to run small paid tests.
• Understanding of CAC, ROAS, and payback periods.
• SEO knowledge.

Culture & Benefits

• Opportunity to cooperate fully remotely.
• Friendly, supportive, and forward-thinking environment.
• Compensation in USD.
• Great management with no bureaucracy.