Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager: Driving go-to-market strategies and executing marketing campaigns for hirify.global’s core products with an accent on product positioning, audience segmentation, and messaging strategy. Focus on bringing new features and products to market, fueling customer growth, and shaping hirify.global’s product narrative.

Location: This role is based in our New York City, NY or Menlo Park, CA office(s), with in-person attendance expected at least 3 days per week.

Salary: $166,000 - $195,000 USD (Zone 1: Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

Company

hirify.global is a product company on a mission to democratize finance for all, applying frontier technologies to solve big financial problems.

What you will do

• Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns for product and feature launches.
• Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise.
• Drive growth performance through data-backed marketing strategy, A/B testing, and understanding of acquisition economics.
• Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact.
• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights.

Requirements

• Strong communication and relationship-building skills across various levels and functions.
• Experience in consumer-facing marketing or product roles, ideally in tech or financial services.
• Fluency in marketing channels such as paid media, lifecycle, performance, and social.
• Comfort working in fast-paced, highly regulated environments.
• Ability to break down complex ideas into clear, accessible messaging for a broad audience.
• Familiarity with AI tools to enhance work efficiency.
• Strong analytical skills, including experience with testing methodologies like A/B testing.
• English: B2 required

Culture & Benefits

• Challenging, high-impact work to grow your career.
• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Best-in-class benefits, including 100% paid health insurance for employees with 90% coverage for dependents.
• Highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, and parental leave.