Brand Voice and Copy Lead (AI)

TL;DR

Brand Voice and Copy Lead (AI): Driving the evolution of hirify.global's brand voice and creative execution across multiple touchpoints with an accent on developing clear, modern, and emotionally resonant guidelines. Focus on shaping content from conception to execution, training internal LLMs, and ensuring cohesive storytelling across marketing, product, and growth channels.

Location: Remote, must be based in one of the following US states: California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, or Washington.

Salary: $150,000 - $160,000

Company

hirify.global is a venture-backed technology company focused on strengthening the social safety net by building an app that helps over 5 million Americans manage government benefits and save money.

What you will do

• Lead the refresh of hirify.global’s voice & tone guidelines to create a modern, emotionally resonant brand voice.
• Own and train hirify.global’s internal LLM based on refreshed voice guidelines.
• Develop tools, templates, and training to facilitate cross-functional adoption of the brand voice.
• Own core creative copywriting across brand, marketing, growth, design, and product, including ads, campaigns, and website content.
• Collaborate with various teams to ensure cohesive storytelling across the entire customer funnel.
• Create evergreen creative ideas for social media and ongoing brand storytelling efforts.

Requirements

• 6–10 years of experience in copywriting, brand storytelling, or creative writing, preferably at consumer tech companies or with a blend of startup and agency experience.
• Strong portfolio showcasing conceptual thinking, campaigns, headlines, and end-to-end storytelling.
• Ability to set creative direction and execute hands-on.
• Comfortable using AI for drafting, editing, and scaling content; experience training AI/LLMs on voice & tone is a plus.
• Experience partnering with designers and creative directors, including concepting and pitching ideas.
• Strong operational instincts to build templates, playbooks, and systems for writing quality at scale.

Culture & Benefits

• Remote-friendly work environment with optional in-person retreats a few times per year (dog-friendly office in Downtown Brooklyn available).
• 20 days of PTO and 4% 401K match.
• Excellent Medical, Dental, and Vision options, plus other health and mental health benefits.
• Commitment to building a diverse and inclusive team.
• Compensation bands referencing the 75th percentile for similar companies.