Lead Conversion Copywriter (Healthcare)

TL;DR

Lead Conversion Copywriter (Medtech): Driving growth for the Juniper Australia platform through persuasive, conversion-focused content across the entire patient funnel with an accent on evidence-based health communication and user journey optimization. Focus on crafting high-performing copy for landing pages, lifecycle emails, and in-app experiences to improve patient acquisition, retention, and cross-sell metrics.

Location: New South Wales, Australia (Hybrid)

Company

hirify.global is a leading digital healthcare company building long-term, patient-centric care platforms for chronic conditions like obesity and fertility across multiple global markets.

What you will do

• Own conversion-focused messaging across key patient touchpoints from acquisition to long-term retention.
• Translate complex clinical topics into clear, empathetic, and persuasive content that builds patient trust.
• Synthesize research, testimonials, and patient insights to identify and fill gaps in persuasive arguments.
• Collaborate with product, growth, and design teams to optimize conversion metrics through rigorous A/B testing.
• Ensure brand consistency in tone and narrative across all digital formats and channels.
• Implement AI tools to scale content efficiency while maintaining high quality and compliance standards.

Requirements

• Proven experience in writing conversion-focused copy for D2C brands.
• Strong portfolio demonstrating expertise across the full customer journey including landing pages and email marketing.
• Ability to balance data-driven optimization with creative, empathetic storytelling.
• Experience working in regulated industries (ideally health, insurance, or fintech).
• Must be located in or based in New South Wales, Australia.
• Expertise in iterating based on performance data and feedback loops.

Nice to have

• Experience mentoring junior writers to uplift quality standards.
• Proven track record of scaling copy workflows using internal systems and AI.
• Familiarity with UX writing and designing user-centered content flows.

Culture & Benefits

• High ownership environment with direct impact on global patient outcomes.
• Access to global mentorship programs and continuous learning budgets.
• Equity participation in a fast-growing international organization.
• Competitive remuneration package with comprehensive leave and wellness support.
• Collaborative office environment with regular social events, team dinners, and well-being initiatives.