Lead Conversion Copywriter (Healthcare)

TL;DR

Lead Conversion Copywriter (Healthcare): Shaping how Juniper speaks to patients across the entire funnel, raising the bar for conversion and lifecycle writing with an accent on driving metrics whilst building patient trust. Focus on translating complex health topics into clear messaging, spotting persuasive argument gaps, and A/B testing copy for optimisation.

Location: Hybrid, New South Wales, Australia

Company

hirify.global is a digital healthcare company on a mission to make good health last a lifetime, with its main product Juniper offering weight-management programs globally.

What you will do

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention.
• Translate complex health topics into hyper-clear, trust-building, and action-driving messaging.
• Identify and fill gaps in persuasive arguments by sourcing testimonials, statistics, and expert quotes.
• Synthesise real patient insights from interviews, reviews, and research to shape patient-first messaging.
• A/B test your work and optimise it using data and best-practice techniques.
• Ensure consistency in tone, narrative, and brand messaging across all channels and formats.
• Partner closely with design, lifecycle, product, and growth teams to drive copy performance.
• Apply AI deliberately to increase efficiency and effectiveness without compromising quality or compliance.

Requirements

• Extensive experience writing conversion-focused copy for D2C brands with an instinct for messaging that converts.
• Proven ability to write across an entire customer journey, threading cohesive messages and pivoting tactics to each stage.
• Experience with landing page optimisation, email marketing, and UX writing.
• Experienced with A/B testing and energised by data, feedback, and iteration.
• Strong sense of ownership, curiosity, and belief that collaboration and feedback leads to better outcomes.
• Efficient and able to identify what matters most in ambiguous situations.

Nice to have

• Experience mentoring junior writers and uplifting writing quality across a team.
• Knack for process improvement, using internal systems and AI writing tools to scale copy efficiently.
• Experience in a regulated space (ideally health, fintech, or insurance) balancing compliance with compelling messaging.

Culture & Benefits

• Support for 1 million patients globally by launching into new conditions, demographics, and geographies.
• Opportunity to build a world-changing company and become the largest international digital healthcare company.
• Deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• High ownership, continuous feedback, and dedicated development support to accelerate growth.
• Access to learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Equity for everyone, parental and miscarriage leave, health, professional development, and personal days.
• Flexible working hours and a strong culture of work-life balance.
• Catered wellness talks, exercise classes, free barista coffees, social clubs, and quarterly rooftop parties.
• Mentorship from leaders across Australia, the UK, Germany, and Japan, with global collaboration opportunities.
• Innovative environment using state-of-the-art tools for impactful solutions in healthcare.
• Competitive remuneration package plus government contributions.