Senior Demand Generation Manager

TL;DR

Senior Demand Generation Manager: Owning pipeline-driving programs and performance marketing, responsible for building and scaling full-funnel campaigns across paid, email, lifecycle, and webinars with an accent on achieving measurable outcomes: qualified pipeline, conversion rates, and efficient growth. Focus on optimizing multi-channel campaigns, managing funnel performance, and partnering with Sales and RevOps to define MQL/SQL criteria.

Location: Onsite in Tel Aviv

Company

hirify.global is defining AI-accelerated engineering, ensuring AI adoption is safe at scale, backed by Accel, Insight Partners, and Citi.

What you will do

• Define and own demand generation strategy and quarterly plans aligned to revenue goals.
• Build and optimize multi-channel campaigns across paid search, social, email, and webinars.
• Manage funnel performance from first touch through pipeline, focusing on conversion rates and lead quality.
• Collaborate with Sales and RevOps to establish MQL/SQL criteria and lead routing.
• Own campaign measurement, reporting, and attribution, and run structured A/B testing programs.
• Manage channel budgets to achieve CAC and pipeline efficiency targets.

Requirements

• 4+ years in B2B demand generation or performance marketing, ideally in SaaS or developer tools.
• Proven track record of owning pipeline targets and improving funnel conversion.
• Hands-on experience with paid channels (Google Ads, LinkedIn) and email nurture.
• Strong analytics skills and comfort with CRM and marketing automation (Salesforce/HubSpot, Marketo/Pardot).
• Ability to work cross-functionally and build trust with Sales and RevOps.
• Data-driven mindset with an approach to experimentation and measurement.

Nice to have

• Experience with PLG or hybrid motions and product-led funnels.
• Experience with ABM, intent tools, and targeting technical buyer committees.
• Experience scaling webinar or community-driven acquisition.