Crm Manager

TL;DR

CRM Manager (B2C Platform): Owns end-to-end lifecycle CRM campaigns across all channels to drive engagement, increase retention, and support business goals with an accent on analyzing performance against KPIs and translating insights into optimization actions. Focus on lifecycle strategies, experimentation, A/B testing, and CRM operational excellence.

Location: Tel Aviv

Company

hirify.global is a successful, market leader, a live-streaming Platform with 550+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

What you will do

• Own end-to-end lifecycle CRM campaigns across all channels (email, in-app, push, etc.).
• Monitor and optimize lifecycle performance continuously to drive engagement and reduce churn.
• Analyze daily and campaign-level performance against key business KPIs.
• Plan and execute lifecycle strategies that increase lifetime value.
• Lead experimentation and A/B testing by forming data-driven hypotheses.
• Collaborate cross-functionally with writers, designers, BI, Product, and other stakeholders.

Requirements

• 3+ years of experience managing and optimizing B2C lifecycle CRM campaigns.
• Strong expertise in CRM automation platforms, preferably Optimove.
• Deep understanding of campaign optimization, deliverability, and performance best practices.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Highly detail-oriented and hands-on, with a strong focus on execution quality and user experience.
• Native-level English required; additional languages are a plus.