Marketing Guru (FinTech)

TL;DR

Marketing Guru (FinTech): Defining and executing growth strategies for a custom software development company with an accent on turning technical excellence into market advantage and attracting new customers from complex domains. Focus on evidence-based marketing, predictable lead generation from US/Europe markets, and integrating marketing with sales to drive revenue.

Location: Remote, no specific geographical restrictions for the employee.

Company

hirify.global is an engineering company founded in 1999, specializing in non-recurring custom development for B2B and FinTech clients in the US and Western Europe.

What you will do

• Define company-level marketing strategy and performance standards.
• Conduct marketing as research and development: generating, testing hypotheses, and measuring results.
• Ensure a predictable flow of new inbound leads from target markets (US/Europe).
• Integrate marketing into the sales and delivery cycle, linking it to revenue.
• Manage the full marketing function cycle (analytics, content, brand, digital).
• Take personal responsibility for results by creating a robust system.

Requirements

• Experience in B2B/B2C marketing, digital and content strategies.
• Case experience in the US and Western European markets.
• Ability to link marketing metrics to financial indicators.
• Team management and C-suite working skills.
• Ability to quickly immerse in IT markets, technologies, and client industries.
• Financial and operational maturity: working with ROI, budget, and risks.

Culture & Benefits

• Work directly with founders and leading engineers.
• Focus on solving "impossible" problems in growth.
• Culture of evidence-based marketing: measure, test, and scale.
• Opportunity to discover new areas of growth and create value from data.