Paid Media Specialist

TL;DR

Paid Media Specialist: Executing and optimizing paid digital marketing campaigns across search, social, and display platforms with an accent on account-based marketing and data-driven optimization. Focus on managing paid media programs, analyzing campaign performance, and collaborating cross-functionally to support pipeline growth within a B2B environment.

Location: Must be based in Mexico

Company

hirify.global builds world-class products simplifying Legal, Risk, Compliance, and HR operations, serving 20,000 clients globally including 30% of the Fortune 500.

What you will do

• Manage and optimize paid search, display, social, and retargeting campaigns on platforms like Google, Bing, LinkedIn, and others.
• Build ad copy, creative briefs, landing pages, and conduct A/B testing to improve campaign performance.
• Analyze campaign data and reporting to identify trends and optimization opportunities.
• Activate and optimize account-based marketing campaigns using 6sense intent and audience segmentation.
• Collaborate with Product Marketing, Sales, and Marketing Operations to align messaging and maintain data accuracy.
• Support budget management, compliance, and experimentation for digital marketing innovation.

Requirements

• Must reside in Mexico due to business and compliance requirements.
• Bachelor's degree in Marketing, Communications, Digital Marketing or related field.
• 1 to 3 years of experience in digital marketing, paid media, or demand generation.
• Hands-on experience with 6sense or similar ABM intent platforms.
• Foundational knowledge of paid search and social platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Strong analytical skills to interpret campaign metrics and dashboards.

Nice to have

• Experience with marketing automation or CRM tools like Marketo, HubSpot, or Salesforce.

Culture & Benefits

• Opportunity to learn from senior digital, ABM, demand, and product marketers.
• Exposure to cutting-edge ABM and intent-based targeting technologies.
• Supportive and growth-oriented environment focused on career development.