Paid Media Specialist (Digital Marketing)

TL;DR

Junior Paid Media Specialist (Digital Marketing): Executing and optimizing digital marketing campaigns across various regions with an accent on campaign execution, optimization, and reporting. Focus on managing LinkedIn Ads and Google Ads campaigns for B2B markets and supporting ABM and SEO efforts.

Location: Hybrid position, offering flexibility to work from a home office within Canada or from office spaces in Kitchener, Toronto, Winnipeg, or Vancouver.

Salary: $63,500—$85,000 CAD

Company

hirify.global is a cloud company dedicated to modernizing education and building the Future of Work globally.

What you will do

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market.
• Execute and optimize Paid Search (Google Ads) campaigns for North American & International markets.
• Support in the execution of ABM marketing display campaigns.
• Create landing pages for performance marketing campaigns.
• Partner with creative teams and freelancers to develop assets for campaigns.
• Report success metrics and provide insights on paid search & paid social performance.

Requirements

• Knowledge of Digital Marketing tactics & channels.
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads).
• Strong organization and project management skills.
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced environment.
• Strong analytical and research skills.
• Attention to detail.

Nice to have

• Experience working in SaaS and/or B2B verticals.
• Experience with tracking technologies including Google Tag Manager & Google Analytics.

Culture & Benefits

• Impactful work transforming the way the world learns.
• Flexible work arrangements and learning and growth opportunities.
• Tuition reimbursement of up to $4,000 CAD for continuing education and 2 paid days off for related activities.
• Access to mental health services, EFAP program, and financial planning.
• Competitive benefits package, home internet reimbursements, and wellness reimbursement.
• Employee recognition and social events.