TL;DR
Product Marketing Manager (Cybersecurity): Creating technical and product marketing content to drive sales enablement and present at events with an accent on distilling technical product capabilities into organizational benefits and acting as the "voice of the customer." Focus on understanding win/loss analysis to prioritize product and GTM opportunities and collaborating with content and customer success teams to develop content for product operationalization.
Location: Onsite in California
Compensation: $154,000 - $210,000 USD
Company
hirify.global is an identity security company founded in 2020, headquartered in Redwood City, California, and funded by several venture capital firms.
What you will do
- Create deep technical and product marketing content such as datasheets, whitepapers, product pages, and demos.
- Drive Sales enablement activities and present at webinars and events to promote hirify.global.
- Act as a trusted advisor and partner to product management as the “voice of the customer.”
- Help the company understand win/loss analysis to prioritize product and GTM opportunities.
- Collaborate with content marketing and customer success teams to develop content highlighting product operationalization.
Requirements
- 5+ years of experience in product marketing, customer marketing, or an adjacent function in enterprise SaaS.
- Strong communication and writing skills, with the ability to distill technical product capabilities into organizational benefits.
- Confidence in clearly articulating technical concepts.
- Proven track record of marketing to technical audiences and working closely with Sales teams.
Nice to have
- Experience working at a startup in an early growth phase, preferably in cybersecurity and/or identity.
- Strong preference for marketers with experience in the cybersecurity/identity space or Zero Trust.
- Experience creating content such as customer videos, use case videos, explainer videos, and content for various verticals.
Culture & Benefits
- Culture driven by an Ownership Mindset, Acting with Integrity, Guardianship of Customers, Opinionated Humility, and Building Trust.
- Competitive benefits package.
- Opportunity for equity.
- Committed to equal employment opportunities regardless of protected characteristics.
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