Social Commerce Director (Social Commerce)

TL;DR

Social Commerce Director (Social Commerce): Shaping Unilever’s global strategic approach and best practices in evolving commerce spaces, with an accent on Social Commerce, Future Facing Commerce, and shoppable media. Focus on identifying and unlocking opportunities across territories, advising clients on innovation, and embedding next-gen commerce strategy in global teams.

Location: London, United Kingdom. This role requires a hybrid approach with teams in the office approximately four days a week. You must be based in the UK and have the right to work in this location.

Company

hirify.global is a global media collective, with Mindshare being a leading brand, focused on driving Good Growth for its clients by using media with intention.

What you will do

• Advise clients on commerce and commerce media innovation opportunities, specifically around emerging territories like TikTok, livestream, affiliate, and gaming.
• Lead the commerce innovation roadmap, identifying and unlocking opportunities for UL categories and brands across territories.
• Shape best practices for emerging commerce opportunities, fusing insights and learnings into globally applicable advice.
• Embed next-gen commerce strategy in Global strategy teams, supporting key campaign development.
• Stay at the cutting edge of the landscape and scope out opportunities with existing and emerging partners.
• Lead the shoppable media workstream with Unilever global stakeholders, collaborating on optimal approaches and technology adoption.

Requirements

• Experience in commerce across paid media and/or digital strategy.
• Strong understanding of Social commerce (including TikTok) through in-role experience.
• Able to articulate the evolving social commerce landscape, latest trends, and innovations in shopper behaviour.
• Experience utilising affiliates within Social Commerce Campaigns.
• Strategic thinker with the ability to craft strategic media advice that achieves business objectives.
• Excellent client communication, management, and collaboration skills.

Nice to have

• Experience working with matrix organisations and navigating diverse sets of stakeholders.
• Experience working with multiple markets within a global team.
• FMCG experience is a strong plus.

Culture & Benefits

• Access to global hirify.global & WPP networks for career growth and learning.
• Variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Hybrid work approach, with teams in the office around four days a week.
• Commitment to fostering a culture of respect and equal opportunities.