Product Marketer

TL;DR

Product Marketer: Shaping product positioning, messaging, and go-to-market strategies for SaaS aviation products with an accent on B2B buying journeys and cross-department collaboration. Focus on defining value propositions, driving product launches, and enabling sales through strong internal communication and data-driven insights.

Location: Onsite in Malmö, Sweden

Company

hirify.global is a bootstrapped SaaS company revolutionizing aviation with innovative solutions, operating internationally with headquarters in Malmö.

What you will do

• Define target personas, buyer journeys, and messaging frameworks to articulate product value.
• Lead go-to-market strategy planning and execution for new products and major releases.
• Collaborate closely with Product, Marketing, CX, and Commercial teams to align messaging and enable sales.
• Support marketing campaigns with product messaging and communication plans.
• Contribute to pricing and packaging discussions to support growth.
• Track performance metrics post-launch and iterate based on data and feedback.

Requirements

• Location: Must be onsite in Malmö, Sweden
• Bachelor’s degree in Marketing, Communications, Business, or similar.
• 3+ years experience in product marketing, preferably in a product company.
• Strong understanding of B2B buying journeys and SaaS sales processes.
• Excellent communication and stakeholder management skills.
• Analytical and data-driven mindset with project management experience.

Nice to have

• Experience in a global environment.
• Familiarity with the aviation industry.
• Experience with product packaging and pricing.

Culture & Benefits

• International team with offices worldwide.
• Flexible start date and full-time employment.
• Occasional travel for roadshows and internal events.
• Use of Predictive Index assessment in recruitment process.