Senior Copywriter (Web3/Crypto)

TL;DR

Senior Copywriter (Web3/Crypto): Crafting persuasive ad and email copy while developing thoughtful long-form content for a crypto wallet platform with an accent on driving conversion, deepening trust, and engagement. Focus on translating complex crypto topics into relatable narratives, optimizing for readability, and aligning content strategy with broader brand and business objectives.

Location: Remote work available globally, with offices in Zagreb, Belgrade, and Novi Sad.

Company

hirify.global is a fast-growing crypto wallet empowering users to control their digital assets, building a powerful gateway to Web3 with a team of nearly 150 people globally.

What you will do

• Craft persuasive email and ad copy to convert awareness into action across paid and organic channels.
• Collaborate with performance marketing to align messaging with campaign goals and track engagement metrics.
• Plan, write, and edit stories that explain complex crypto topics in a relatable and engaging way.
• Optimize copy for readability and conversions, while keeping the hirify.global voice consistent.
• Work cross-functionally with Product, Design, and Support to translate insights into meaningful narratives.
• Contribute to special projects, such as educational content, product launches, and brand campaigns.

Requirements

• 5+ years of writing experience in product or tech companies to craft compelling, credible content.
• Expert-level writing, editing, and storytelling skills that adapt across platforms.
• Strong understanding of analytics and performance data to inform and refine content strategy.
• Strategic thinking to connect content to broader brand and business objectives.
• Ability to manage multiple creative projects simultaneously, ensuring deadlines are met with quality intact.

Nice to have

• Experience working for an international product company.
• Knowledge of CRM & AI tools.

Culture & Benefits

• Empowering culture focused on growth, curiosity, and accountability.
• Flexible work environment (remote or office, flexible hours).
• Individual education budget for education and development.
• Cool team-building events.
• Opportunity to learn about crypto and grow into an expert.